Draft pitches faster, monitor coverage in real time, and respond to crises before they spiral.
Employees at top companies are mastering AI skills with the Workplace AI Institute
PR and communications work runs on speed, accuracy, and relationships. You're pitching journalists, managing brand reputation, writing press releases, monitoring media coverage, and responding to crises, often all in the same week. The pace never slows down, and the stakes are always high.
AI can build your media lists, draft your press releases, personalize your pitches, summarize coverage reports, and help you get a crisis statement out the door before the story runs away from you. This course teaches you how to put these tools to work across your entire communications function.
Take your skills further with these optional add-on units, available to add during checkout.
Advanced prompting techniques: chain-of-thought, role-based prompts, few-shot examples, and strategies for getting consistent, high-quality output every time.
Real-world workflows and case studies showing how professionals use AI daily. Includes copy-and-paste prompt templates for the 20 most common tasks.
None at all. Unit 1 starts from scratch, walks you through setting up your AI tools, and has you writing effective prompts within the first hour. The course is designed for PR and communications professionals who have never used AI before.
The course teaches techniques that work across ChatGPT, Claude, Gemini, and other major AI tools. A free account on any of these platforms is all you need. No paid subscriptions required.
Yes. Unit 4 covers crisis communication specifically. You will learn how to use AI to draft initial statements under time pressure, monitor sentiment in real time, and track coverage as a situation develops. AI doesn't replace your judgment, but it gives you a faster starting point.
Most students complete the course in two to four weeks, studying a few hours per week. The course is fully self-paced with no deadlines, and you keep lifetime access to all materials.
Every course is covered by a 30-day money-back guarantee. If you are not satisfied for any reason, email us and we will refund your payment within one business day. No questions asked.
Yes. After completing the course, you take a short online exam. Pass it and you receive a Certificate of Completion from the Workplace AI Institute that you can share with employers or add to LinkedIn.
Next, you'll take a quick & easy online exam to earn your Certificate of Completion from the Workplace AI Institute.
Every course is backed by a 30-day money-back guarantee. If you don't see results, full refund. No questions asked.
🛡️ 30-Day Money-Back Guarantee · Lifetime Access · Certificate Included