Deadlines keep getting tighter. AI helps you research, draft, and fact-check at the speed your newsroom demands.

Newsrooms are doing more with fewer people. Deadlines haven't slowed down, but teams have shrunk, audiences have scattered across platforms, and search traffic keeps shifting. Meanwhile, hours still disappear into transcription, tagging, SEO tweaks, and rewriting the same story for three different formats.

AI can transcribe your interviews in minutes, cross-reference sources, suggest headlines backed by data, and repurpose one piece across every platform you publish on. This course teaches you exactly how to use these tools responsibly, with the editorial standards your work demands.

50%
Faster research and fact-checking
3 min
To draft an article outline
20+
Journalism prompt templates

What You'll Learn

Transcribe a 60-minute interview in under five minutes
Cross-reference sources and fact-check claims in seconds
Generate data-backed headline suggestions that drive clicks
Repurpose one article into social posts, newsletters, and scripts
Build SEO into your writing process instead of bolting it on after
Draft FOI requests and interview questions from background research

Course Curriculum

4 units + 2 optional add-ons · ~25 hours · Certificate included

Foundation

AI Foundations for the Newsroom

  • Understand what AI can and can't do for journalism today
  • Know the real risks, from hallucinated sources to fabricated quotes
  • See how outlets like AP, NYT, and Reuters are using AI right now
  • Set up your tools and get comfortable with the basics in one sitting
Core Skill

AI for Research, Reporting, and Story Development

  • Write prompts that speed up research and surface better angles
  • Analyze documents, datasets, and reports with AI assistance
  • Generate interview questions and FOI request drafts in minutes
  • Build reusable prompt templates for your most common research tasks
Productivity

AI for Production and Distribution

  • Transcribe interviews and press conferences in minutes, not hours
  • Generate headlines, meta descriptions, and SEO outlines automatically
  • Repurpose articles into social posts, newsletter blurbs, and scripts
  • Automate routine content like earnings summaries and event recaps
Advanced

Ethics, Editorial Standards, and AI Policy

  • Fact-check AI output while maintaining your own editorial judgment
  • Understand copyright, plagiarism, and the limits of AI-generated content
  • Spot deepfakes and AI-generated misinformation before it spreads
  • Build or contribute to a newsroom AI usage policy that protects credibility
Optional Add-On

2 Add-On Units

Take your skills further with these optional add-on units, available to add during checkout.

Add-On

Master the Art of Prompting

Advanced prompting techniques: chain-of-thought, role-based prompts, few-shot examples, and strategies for getting consistent, high-quality output every time.

Add-On

Everyday AI in Action

Real-world workflows and case studies showing how professionals use AI daily. Includes copy-and-paste prompt templates for the 20 most common tasks.

What Students Say

Michael B.
Senior Reporter, Washington DC
★★★★★
"I cover a busy beat and was losing hours every week to transcription alone. After this course, I get full transcripts in five minutes and spend that saved time on actual reporting. The ethics module was exactly what I needed too."
Elena R.
Digital Editor, New York
★★★★★
"The SEO headline module changed how our team approaches every story. We now test multiple headline variants before publishing instead of guessing. Our search traffic is up 28% since I brought these techniques to the team."
David K.
Freelance Journalist, London
★★★★★
"As a freelancer, I pitch across multiple outlets. The research and FOI drafting techniques in Unit 2 cut my pitch prep time in half. I'm now pitching more stories and landing more assignments than ever before."
"Newsrooms using AI for transcription, research, and repurposing report cutting production time by up to 40%."
Over 80% of major news organizations are now experimenting with or actively deploying AI tools in their editorial workflows.

How AI Changes Newsroom Work

Before AI
  • Rewriting pieces for each platform manually
  • Manual fact-checking across multiple sources
  • Headlines tested by gut instinct alone
  • Transcribing interviews by hand
  • SEO treated as an afterthought
After This Course
  • Content repurposed for every channel instantly
  • Sources cross-referenced in seconds
  • Data-backed headline suggestions ready to test
  • Transcripts ready in minutes
  • SEO built into the writing process from the start

Frequently Asked Questions

Do I need any AI experience to take this course?

None at all. Unit 1 starts from scratch, walks you through setting up your AI tools, and has you writing effective prompts within the first hour. The course is designed for journalists and editors who have never used AI before.

Will this compromise my editorial standards?

The opposite. Unit 4 is entirely dedicated to ethics, editorial standards, and building responsible AI policies. You will learn how to use AI as a tool while keeping your editorial judgment front and center.

Which AI tools will I use?

The course teaches techniques that work across ChatGPT, Claude, Gemini, and other major AI tools. A free account on any of these platforms is all you need. No paid subscriptions required.

How long will it take me to finish?

Most students complete the course in two to four weeks, studying a few hours per week. The course is fully self-paced with no deadlines, and you keep lifetime access to all materials.

What if the course is not right for me?

Every course is covered by a 30-day money-back guarantee. If you are not satisfied for any reason, email us and we will refund your payment within one business day. No questions asked.

Will I get a certificate?

Yes. After completing the course, you take a short online exam. Pass it and you receive a Certificate of Completion from the Workplace AI Institute that you can share with employers or add to LinkedIn.

Earn Your Certificate

Next, you'll take a quick & easy online exam to earn your Certificate of Completion from the Workplace AI Institute.

  • Take the exam online, at your own pace
  • 99% pass rate with course preparation
  • Share your certificate on LinkedIn
  • Retake the exam if needed, at no cost

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